News

grobag® recognised as Kids Superbrand

March 2006

grobag®, the specialist safe sleep brand, is pleased to announce that it has been recognised as a Kids Superbrand, awarded by the Superbrands organisation, the global independent authority on branding status. grobag® will feature in the first ever Kids Superbrands publication as part of a wider programme that highlights the successes of the UK’s strongest kids focussed brands.

grobag® is best known for the grobag® baby sleeping bag, a wearable blanket that provides a safe alternative to traditional sheets and blankets and offers a more comfortable nights sleep for baby. Born out of the real-life experiences of creators Rob & Ouvrielle Holmes, grobag® baby sleeping bags have revolutionised the way in which parents in the UK put their children to bed, with a grobag® baby sleeping bag now sold every 60 seconds.

In just five years since launch, grobag® has become the market leading baby sleeping bag brand, winning multiple consumer awards including a Mother & Baby ‘Best Nursery Product’, FQ magazine ‘Gold Award’ and a parent friendly award from children’s charity Tommy’s.

Since the brand’s launch, the grobag safe sleep range has expanded with products such as the grobag® egg™, digital room thermometer and the grobag® socksuit™, which are now marketed and sold worldwide.
Ben Hudson CEO UK Superbrands organisation said: “This creative and pioneering brand certainly holds baby safety and comfort close to its heart and despite being just five years old grobag® thoroughly deserves the award of the Kids Superbrand accolade.”

Speaking after the awards ceremony, founder and director of grobag® Rob Holmes said: “We are delighted and honoured that grobag® has been awarded kids Superbrand recognition. Since my wife and I launched the brand 5 years ago baby safety has remained a priority, and as we continue to innovate parents can rest assured that grobag® products offer a safe nights sleep for their baby”