News

grobag® gets new look for 2005

December 2004

The UK's leading baby sleep specialist, grobag®, has an updated look and feel with new branding that will appear on all product and marketing materials.

The new logo features a softer, more modern baby face image and a typeface that appears in a fresher, light blue colour that is more in line with the nursery environment. gro-group uk, manufacturer and distributor of grobag safe sleep products, retains the darker, more corporate blue as its own brand colour.

The new grobag® branding makes its debut on http://www.grobag.com before appearing in a new consumer advertising campaign that starts on 1 January 2005. The branding will then appear on the product range, packaging and all point-of-sale materials, phased in during the early part of 2005.

Commenting on the changes, Rob Holmes, creator of grobag baby sleeping bags and director of gro-group , said: "It was hard to say good-bye to the previous logo, not just because I designed it myself but more importantly because my daughter, Lucy, was the inspiration for it! However, the brand has taken huge steps forward and we have continuous development plans in place to stay ahead of the competition and keep grobag® as the country's top baby sleep specialist, making the UK's favourite baby sleeping bag."