News

grobag World evolves to become gro-group™

grobag®, the UK's market leader for baby sleeping bags, is set to announce a change in corporate identity that will see the distribution arm of the business renamed as gro-group. The move is a reflection of the company's expanding product offering that sees innovative nursery products such as Bumbo®, Boardbug™ and Theraline™ sitting alongside the ever popular grobag® range of baby sleeping bags and sleep related products.

This autumn, gro-group will be offering four new additions to the already popular grobag® range of baby sleeping bags. New styles called 'Night, Night', 'On the Farm', 'Puppy Love' and the wonderfully named 'Home-Grown Baby' will join the current favourite products that include 'Betsy Bunny, 'Daisy Chains', 'To the Moon' and 'Choo Choo Train'. Every grobag® baby sleeping bag comes with some very special bonus elements that include peace of mind, a safer night's sleep for babies and a much better night's sleep for parents.

In addition to grobag® baby sleeping bags, the gro-group company will continue to expand its range of nursery products distributed on an exclusive basis. The Bumbo® baby sitter collection has been expanded to include a new lilac colour. This award-winning product that supports a baby in comfort in an upright sitting position, is already a best selling product in the UK and the new lilac colour will only strengthen it's position. Boardbug™, a new monitoring device launched in 2004, can be worn on the wrists of parents and toddlers, and used to alert parents instantly when their toddler(s) wander out of range. These products are joined by Baby-Be-Safe™ cot sheets, Cuski™ baby comforters, the Belly Belt™ and Belly Bra™ maternity ranges, Thermobaby™ nursery products and Theraline™ maternity pillows, creating an innovative and expanding range of nursery products.

Commenting on the change, Nick Elford, General Manager for gro-group UK said: "The restructuring of the business reflects the development of the company and encapsulates the fact that we do not just distribute the UK's market leading grobag® baby sleeping bags, but we are also a key distributor of innovative nursery and maternity products."