News

grobag® wins Mother & Baby Gold Award for second year running

grobag®, the UK’s number one baby sleeping bag brand, has been awarded the prestigious Mother & Baby Gold Award for Best Nursery item for the second year running. The competition which is judged by a panel of Mother & Baby readers, saw grobag® come out on top once again, confirming its place as the nation’s favourite baby sleeping bag brand and a must have nursery item.

The grobag® brand played a pivotal role in the success of the UK market, one that now sees over a third of the nation’s babies sleeping in baby sleeping bags. grobag® is passionate about safety and works in partnership with the Foundation for the Study of Infant Deaths (FSID) to promote safer sleeping for babies.

grobag® founder and director of parent company, gro-group, Rob Holmes, said: “We are absolutely delighted to have won the Mother & Baby Gold Award for a second year running. Safer sleep for babies was the main reason my wife and I created grobag® and this award is testament to that.”

Innovation is always a focus for grobag® and new improved features have been introduced, such as the zip-click on 18-36 month bags which is designed to prevent inquisitive toddlers from opening their sleeping bag and a new design for the 0-6 month bag which makes it now suitable for use from 7lbs.

There have also been new additions to the grobag® safe sleep range, such as the grobag® egg™ digital room thermometer and the grobag® socksuit™ which is designed to overcome some of the problems of badly fitting sleepsuits.