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gro-group® is awarded top accolade at Mother & Baby Awards
For the third year running gro-group®, the market leaders in innovative practical parenting products, has excelled at the annual Mother and Baby awards.
The team from gro-group® was awarded the highest honour of the evening by receiving the Mother and Baby Award for Excellence 2006. Rob and Ouvrielle Holmes, founders of the six year old company, were invited to the stage to collect the prestigious award which is presented to a company that has made a significant contribution to the nursery industry.
gro-group’s innovative grobag®, the UK’s number one baby sleeping bag brand, has also received the Mother & Baby Gold Award for Best Nursery Item for the third year in a row. Judged by a panel of Mother & Baby readers, the award places grobag® at the forefront once again confirming its place as an essential nursery item and the nation’s favourite baby sleeping bag.
Mother & Baby described gro-group® as: “A company that repeatedly wins its category at the Mother & Baby Awards, and in a few short years has established itself as a byword for keeping sleeping babies safe. The first grobag® baby sleeping bag was sold in 2000 and within six years it has become the nation’s favourite baby sleeping bag, winning gold awards for Best Nursery Product at the Mother & Baby Awards three consecutive years from 2004 onwards.”
The grobag® brand has played a pivotal role in launching baby sleeping bags in the UK and gro-group® is proud to say that it has changed the way the nation’s children are put to bed. gro-group® is passionate about safety and works in partnership with the Foundation for the Study of Infant Deaths (FSID) to promote safer sleeping for babies.
“We are absolutely delighted to have won the Mother & Baby Gold Award yet again and receiving this Special Award for Excellence was an immense surprise,” said Rob Holmes, founder and director of gro-group®. “We are committed to creating a safe sleep product range which is trusted by parents and it’s such a boost to receive this wonderful endorsement.”
“This recognition is a culmination of hard work from everyone in the team and we are extremely proud. We are presenting a range of new designs in the grobag® safe sleep range in the forthcoming spring and we will continue innovating to ensure that this success continues,” he concluded.
gro-group® gained recognition this year as a ‘Kids Superbrand™’, awarded by the Superbrands organisation, the global independent authority on branding status. The successful launch of other innovative products, such as the grobag® egg® digital room thermometer and the grobag® airfree® air purifier, has also continued the brand’s success.